Brianna LaPaglia, better known as “Chickenfry”, has become one of the most recognizable media voices of her generation. With a distinct voice that blends humor, honesty, and a raw take on life in your twenties, she’s built a fanbase that spans social media, podcasting, and now the modeling world. Her net worth has become a point of curiosity—not just because of her growing popularity, but because of how quickly she transitioned from college student to full-blown internet celebrity. In this article, we take a closer look at brianna lapaglia net worth, what really fuels her financial success, how she’s turned her personal brand into a multi-platform empire, and what her rise tells us about modern fame.
Quick Bio:
| Full Name | Brianna LaPaglia |
|---|---|
| Nickname | Chickenfry |
| Date of Birth | June 17, 1999 |
| Age (2025) | 25 years old |
| Birthplace | Boston, Massachusetts, USA |
| Nationality | American |
| Height | 5 ft 8 in (173 cm) |
| Weight (approx.) | 121 lbs (55 kg) |
| Profession | Podcaster, Media Personality |
| Known For | PlanBri Uncut, BFFs, Barstool |
| Net Worth (2025) | $1–3 million |
| Relationship Status | Single |
| Residence | New York City |
| Modeling Debut | Sports Illustrated, 2025 |
Early Life and the “Chickenfry” Moment
Brianna was born on June 17, 1999, in Boston, Massachusetts, into a modest household with a big personality. She grew up as the youngest of four children and often talks about how that shaped her confidence and resilience. Her family worked hard, and the hustle mentality became part of her early DNA. While attending Baldwin Wallace University, where she was majoring in public health, she began experimenting with short-form video content. One of her earliest viral moments came when she joked on Vine that her legs looked like Burger King’s chicken fries—a light-hearted comment that ended up defining her internet identity. From that moment on, she embraced “Chickenfry” as her personal brand.
TikTok Breakthrough and Viral Fame
While TikTok was still growing, Brianna found her niche by documenting life in a raw, unfiltered way. She shared hangover stories, emotional confessions, and late-night thoughts—always with humor and without trying to be polished. Her audience appreciated the honesty, especially in a space that often promotes perfection. The relatability of her content made her stand out. She wasn’t acting or trying to be someone she wasn’t—she was simply being herself, and that’s what clicked. As more people engaged with her videos, her following grew into the millions. TikTok gave her a voice, but her ability to be vulnerable and real kept people coming back.
From Intern to Barstool Mainstay
Her big break came when Barstool Sports took notice of her content and offered her an internship. It wasn’t an easy decision—she had to drop out of college to take the opportunity—but it changed everything. What started as an intern position quickly turned into a permanent role. Her unique voice, Gen Z awareness, and bold presence helped her rise through the ranks at Barstool, one of the most male-dominated spaces in media. She proved that she could hold her own, and in doing so, opened the door for other female voices in podcasting. Brianna became more than a contributor—she became a face of the brand.
Podcasting: PlanBri Uncut and BFFs
Brianna co-hosts two massively successful podcasts: PlanBri Uncut and BFFs. In PlanBri Uncut, she shares her personal thoughts, life updates, and emotionally honest takes on everything from heartbreak to healing. It has grown into a safe space for many young women navigating early adulthood. On BFFs, she teams up with Dave Portnoy and Josh Richards to dissect internet drama, celebrity gossip, and entertainment culture. Both shows bring in consistent ad revenue and have become integral parts of her income. More than that, they’ve positioned her as a modern media personality with real influence.
Sponsorships, Brand Deals, and Merchandising
Brianna’s growing popularity on platforms like Instagram and TikTok turned her into a marketing powerhouse. Brands quickly recognized her ability to engage an audience and began offering paid partnerships. She collaborates with lifestyle and fashion brands, often through sponsored posts and story campaigns. Beyond social media, she also sells merchandise through Barstool’s online store—everything from hoodies to hats—all branded with her unmistakable vibe. These income streams, while separate from her podcasting, are a vital part of her net worth. Every partnership she takes on adds not just dollars, but also brand credibility.
A Landmark Modeling Moment
In early 2025, Brianna made a major career leap by landing a digital cover for Sports Illustrated Swimsuit. It was a defining moment, not just professionally, but personally. The shoot symbolized strength, independence, and a public reclaiming of her voice after navigating a highly public breakup. For many fans, seeing her on the cover represented the ultimate “glow-up”—a celebration of resilience after emotional turmoil. This modeling moment expanded her reach beyond podcast listeners and TikTok fans. It introduced her to a wider fashion and pop culture audience, and undoubtedly increased her earning power through more high-profile offers.
Relationship and Public Scrutiny
Brianna’s relationship with country singer Zach Bryan was a whirlwind. The couple appeared together at high-profile events, including the Grammy Awards, and were considered a major media couple for much of 2023 and 2024. However, the relationship ended abruptly later that year. Brianna later shared publicly that she had been offered a substantial NDA—reportedly worth millions—to remain silent about the breakup. She declined, choosing transparency over financial gain. Her decision not only earned public support but also enhanced her image as someone who prioritizes authenticity over optics. This public chapter in her life, while painful, boosted her profile in an unexpected way.
Income Estimates and Net Worth
When you look at Brianna’s various income streams—her Barstool salary, podcast ad revenue, sponsored content, merchandise, and modeling gigs—it’s easy to see how her net worth has grown quickly. Estimates place Brianna LaPaglia net worth between $1 million and $3 million as of 2025. Some industry watchers suggest that her total brand value could be even higher if you include projected deals and long-term media opportunities. What’s clear is that she’s diversified her income and positioned herself for sustainable growth in an unpredictable industry.
Lifestyle and Living Situation
Currently based in New York City, Brianna lives in a high-end penthouse that reflects both her success and her personal style. Her home isn’t just a status symbol—it’s a space she’s curated to feel safe, grounded, and creatively inspiring. She’s also spoken openly about the emotional and physical toll of public life, including struggles with stress and weight loss. Recently, she celebrated regaining strength and confidence, marking milestones like comfortably fitting into her favorite jeans. These moments show a more vulnerable side of her life—one that fans deeply relate to and admire.
Physical Appearance and Personal Image
Brianna stands approximately 5 feet 8 inches tall and maintains a lean but healthy physique. Her appearance blends casual confidence with Gen Z edge—often pairing oversized sweatshirts with stylish makeup, or sneakers with editorial-level glam. Her tattoos and subtle accessories add personality to her look. She doesn’t chase trends. Instead, she sets her own tone—a mix of laid-back, bold, and effortlessly herself. In a world where so many influencers feel manufactured, her physical style is just another extension of her authenticity.
Why Her Net Worth Matters
Brianna’s story isn’t just about money. It’s about what you can build when you mix personality with purpose. Brianna LaPaglia net worth is a reflection of her ability to grow with her audience, take control of her narrative, and turn every personal experience—both good and painful—into content that resonates. She’s not just selling ads or wearing brands; she’s showing up honestly in every platform she’s on. That human connection is ultimately what fuels her brand, her income, and her long-term influence.
Final Thoughts
Brianna LaPaglia’s rise from college student to media powerhouse proves that modern success comes from more than just going viral. It’s about building trust, creating consistently, and knowing your value. Whether she’s hosting a podcast, landing a modeling campaign, or navigating heartbreak in the public eye, she does it with transparency and humor. With an estimated net worth already in the millions and a career still climbing, Brianna’s story is just getting started—and she’s doing it all on her own terms.
FAQs:
What is Brianna LaPaglia net worth in 2025?
Brianna LaPaglia net worth ranges between $1 million and $3 million, built through podcasting, brand deals, modeling, and social media partnerships.
How did Brianna LaPaglia get famous?
She first went viral on TikTok and Vine, then gained national attention through her candid podcasting style and viral “Chickenfry” brand under Barstool Sports.
Where does Brianna LaPaglia live?
She currently lives in a penthouse apartment in New York City, which reflects both her rising success and personal taste.
Has Brianna LaPaglia done modeling?
Yes, she made her modeling debut in January 2025 on the Sports Illustrated Swimsuit digital cover, marking a powerful moment in her public image.
Why is she called ‘Chickenfry’?
The nickname came from a viral Vine where she joked that her legs resembled Burger King chicken fries—a moment that shaped her online identity.
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